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QuickTime Player 7
Whether you are creating content for delivery on cell phones, broadcast or the Internet, or a software developer looking to take your application to the next level, QuickTime provides the most comprehensive platform in the industry.
With a rock-solid foundation that you can trust and a host of innovative features that create the most cutting-edge multimedia experiences for your customers, QuickTime is the obvious choice for all of your digital media needs.
Get More with H.264  in QuickTime 7
 That's because QuickTime 7 Player takes advantage of the latest video compression technology. It's called H.264, and it's an important new industry standard that's quickly garnered widespread support. Chosen as the industry-standard codec for 3GPP (mobile multimedia), MPEG-4 HD-DVD and Blu-ray, H.264 represents the next generation of video for everything from mobile multimedia to high-definition playback.
Ultra-efficient, the H.264 codec compresses video tightly - resulting in much smaller files - without sacrificing any quality. So you can watch video of astonishing quality - crisp, clear and brilliantly saturated - in a window up to four times the size you are currently used to seeing.
Full Screen Playback in QuickTime 7
 Tired of pillar bars and letterboxes? Full screen playback, now included in the free QuickTime Player, has been enhanced to allow you to take full advantage of your computer's widescreen display. Select from three different modes to fit your content to any size screen.
Just Open It and It Works in QuickTime 7
 The new QuickTime 7 Player not only delivers startling quality, but it's easier to use than ever. It requires no set up for content that streams over the network. Instead, QuickTime 7 Player automatically determines your system's connection speed and chooses the highest quality stream for the amount of bandwidth you have available. And if you ever lose a connection while watching streaming video, QuickTime 7 Player automatically reconnects. Now, that's convenience.
Sounds Really Good in QuickTime 7
 Do you think great video deserves great audio? We do, too. And QuickTime 7 Player delivers truly outstanding multi-channel audio. In fact, it provides you with up to 24 channels of audio. So if you watch a movie that offers surround sound, you'll be amazed at the heightened audio experience you'll enjoy from your Mac or PC and your surround-sound speakers. A really good sport, QuickTime 7 Player supports a wide-range of industry-standard audio formats, including AIFF, WAV, MOV, MP4 (AAC only), CAF and AAC/ADTS.
Massive Cross-platform Platform
 When you distribute your media in QuickTime, you automatically gain access to a massive platform. Available for both Windows and Mac, QuickTime 6 was downloaded more than 350 million times. Moreover 98% of those downloads were from PC users, at a rate of over 10 million per month. QuickTime offers a mature platform with thousands of professional and consumer authoring applications.
 Tens of thousands of software titles use QuickTime to deliver media. More than 250 digital devices ship QuickTime with their products as the media player of choice. Thousands of enhanced CDs deliver a multimedia experience beyond music with QuickTime. And more than 25,000 Web sites refer customers to the QuickTime download every day. Every one from auto sites, musicians, the BBC, and the best movie trailer site on the Web uses QuickTime and increases its distribution.
Authoring, Delivery and Playback
 QuickTime is the best platform providing the most complete solution. The free QuickTime Broadcaster software lets you produce live events. Create movies with QuickTime Pro for just $29.99.
QuickTime Streaming Server delivering live and on-demand content with no per stream license fees.The QuickTime platform provides a cost effective, end-to-end solution for the creation, delivery, and playback of standards-based multimedia, including the incredible new H.264 codec .
QuickTime Player's simple and clean interface gets out of the way, letting your audience focus on your message, rather than advertisements from other parties. The standalone QuickTime Player is easy for anyone to use and enjoy. You can also easily embed QuickTime movies in a Web site.
Flexibility
 Create an immersive, interactive experience for your customers using a variety of media types and formats beyond just audio and video. The QuickTime file format is a track-based, container-like format that enables you to combine almost any media (audio, video, still images, text, VR, chapters and even alternate languages) in a single movie. What's more, you can automate your digital media workflow on both Mac and Windows with AppleScript and Automator support.
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