Mail merge is delegating one of your customer to send message to another customer,you are the three part to participate in the progress.That is very handy for software developers who need to send serials, schools who need to send scores to their alumni and so on. You can rename them to something that will make more sense like [Address] , [Suburb] or whatever.
E-mail merge personalization options are for e-mail marketing purposes. You can use the special tags [FullName] , [Firstname] , [Surname] , [Company] and [E-mail Address] in order to customize each message with recipients data. Or using any of the 14 date tags available in order to insert the current date and the internal tags to add information about the current delivery. These personalization options are accessed through both the tags pull-down menu and the "Edit | Insert tag" menu. MaxBulk Mailer Pro also offers 20 custom Tags named [Opt1] to [Opt20] for e-mail merge that can be used at your own convenience in order to send specific data imported from your database.
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MaxBulk Mailer can send to as many people on your list as you wish in a row, but actually it may also depend on the server you are connecting to and on your ISP (Internet Service Provider). Indeed, ISPs are free to place any given delivery limit they find convenient to your account in order to avoid abuses like spamming. Sometimes those bounds can be tailored to your needs thus you just need to contact your ISP postmaster, tell him who you are, what you are about to do, how you got your subscribers and eventually upgrade your account. Good ISPs use to know the difference between bulk e-mailing and spamming. Anyway, in the case your ISP delivery limits are not clear it is highly recommended to get in touch with them and ask otherwise you could run into unnecessary troubles. Perhaps you have no limits at all or maybe they are wide enough they will never interfere with you. Note that sometimes though a delivery threshold is in place and can't be removed nor extended in any ways so you will have to fulfill all the imposed requirements.
There are several kinds of sending thresholds, usually you will be bounded to a given number of deliveries per session, per minute, per hour or per day. A session is when you log into your account, do some work and then log out. MaxBulk Mailer can handle a wide range of delivery rate requirements thru multiple delayed sessions. It is achieved thru several settings from the Settings panel, the 'Connections', 'Group mails' and 'Interval' entries. By default MaxBulk Mailer is set to send all the messages at once thru 5 connections.
You can edit those settings to match your server requirements. For example, let's say your ISP has a threshold of 100 messages per hour:
The example above uses 5 connections (1), 20 messages per session (2) with a delay of 01:00 (1 hour) between batches. As settings #2 are per connection and you have selected 5 (default), MaxBulk will send 5 x 20 = 100 messages per session. In other words, 5 simultaneous connections sending 20 messages each per hour.
Delivery limit per session has very little impact over sending process overall speed as a session can be closed and reopened very fast. However you will get a notable performance degradation when you have to wait a given amount of time before reopening a session, xx minutes, 1 hour or 1 day.
As a final word, if you have a too tight delivery limit for your needs, don't hesitate to switch ISPs or to buy a web hosting package which will very likely include a usable e-mail server.
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What is mail merge and how to use it