iPod vs Zune

The microsoft Zune player, which has been displayed on the shelf, is reagarded as "ipod end". However, it is not easy to shake the very foundation of apple in the digital music industry. At present, the sales volume of ipod has been up to 70 million according to the sttistics. In an investigation, Best Buy, a famous retail shop, found that, the sales volunme was only 20 when displayed the goods of Zune for overall 3 hours.

With 30G hard disk, online music service by Zune marketplace, 249 US DOLLAR'S selling price and similar apperance with ipod, Zune is absolutely not reduced in splendor with apple, though it is bigger and heavier than the latter. The article on "USA Today" indicates that, the biggest weakness of Zune is that, it failed to let the user to believe "I am not iPod!"

First, let's start from the product itself. In the function, the WiFi wireless transmission is the Zune luminescent spot without doubt, but besides this, Zune actually does not have any breakthrough in other aspects. Although sharing between two Zunes seems wonderful, regrettably , seldom can abide by the DRM's restriction of allowing three plays of a shared song within three days.Apple will possibly also have the wireless function on next generation of iPod. If that comes true, Zune even couldn't have the superiority in this only function.

Then, let's talk about the user loyalty. User loyalty to iPod has always been highly praised, which is also one of reasons leading iPod to success. By contrast, Zune doesn't have this advantage and it is a long way to bring up user loyalty.Though Zune can get the support from Microsoft, this device is still supposed as an ephemeral product.

Necessary service is the last aspect. Zune promotes the correlative music download to carry on the market introduction like iPod. But, the Zune actually appears a little bewildered in customizing music. The user needs to spend 5 US dollars in purchasing certain points to download the song and each song charges differently. This inevitably brings the user much trouble. But the iTunes downloading service charges by single song, and the price is consistent. That's offer the user great convenience. AS the founder of iPod + iTunes pattern, Apple gives the fashion design and function to iPod. This design even became one kind of culture or custom.

What Microsoft chooses is frontal attack. Zune does not support the music and video which are purchased on iTunes. The history has already repeatedly shown us that, Microsoft equals to "successors excel the predecessor". In the future five years, the battle of "Microsoft VS. Apple" once in history, will perform once more.