07/23/2007 Business & Finance

Features	TotalFax	WinFax Pro
Broadcast Faxing	Yes	Yes
Contact Management	Yes	Yes
Fax Log Management	Yes	Yes
Drag-and-Drop Faxing	Yes	Yes
Customizable Templates	Yes	Yes
Automatic & Manual Fax Reception	Yes	Yes
Fax Scheduler	Yes	Yes
Import Existing Databases	Yes	Yes
Fax Tracking	Yes	Yes
Calling Card Support	Yes	Yes
Email Notification	Yes	Yes
Forward Fax To Email	Yes	Yes
Network Version	Yes	No
Disk Space Needed	16 MB	56 MB
Easy-to-use & Configure	Yes	No
Resource Intensive	No	Yes
Price	$69.95	$119.95

Fax Marketing
A fax machine offers you a fast and inexpensive way to contact customers to new product or service with a fax marketing campaign. Faxing provides an easy way for customers to send you orders. With many personal computers being sold today that include a fax/modem, which enable customers to send and receive faxes from the desktop as well.

Legal ramifications
You can send faxes to existing customers a notice about special offer on a new product. As of December 1992, however, the Telephone Consumer Protection Act or Junk Fax Law has made it illegal to send unsolicited, commercial faxes.

Fax-back service
Why not offer your customers fax-back service? A fax-back service allows a customer to call a business, listen to a prerecorded menu of options, select an option, and then request that the appropriate information be sent to a fax number. An automated fax-back system can print out a listing of how many customers called and where the information was sent.

Broadcast faxing
Broadcast faxing is a great way to reach a large target audience. If you have a generic fax to send to many locations at a specific time, use a fax software program to dial multiple numbers. If your customers rely on you for updates and product changes, broadcast faxing using Total Fax is a fantastic way to communicate that information.