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"Never follow a link you receive by email or instant messenger"
Good Advice, but sometimes you have to go to links sent to you. One of the major attractions of email and instant messengers is the ability to send links |
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"If you have to follow a link - don't click it, type it"
Fine for visiting eBay and Yahoo, but not very practical for the long and complex links you receive each day. And what about image links? It's too inconvenient to find the link behind them. |
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"Do not trust a link even if you receive it from someone you know"
Scammer try to tempt you by sending you phony messages made to look like they were sent by people you know. Some scammers even use special software to send emails from a victim's computer to his entire address book. |
Now there is a way to follow links risk-less: |
 -- Place your mouse over any link you received and CallingID Link Advisor will provide you with real, accurate data about the site and a strait-forward risk assessment: |
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Which site will you really visit |
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Which company stands behind the site |
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Is it safe to deal with the site |
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Are there any known risks visiting the site |
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 - A "red" icon indicates that exposing private or confidential information to this site is very risky and may be misused by the site owner. Such risk is a result of a pattern usually utilized by scammers. It may be, for example, masking site owner's identity; using a pirate server in a legitimate site or using a known phishing site. |
 - Indicated with a "yellow" icon reveals that the site has a problem. The user should be aware of the problem and decide whether to take the risk of sending data to such a site. Low risk sites are sites whose owner was not identified as an organization conducting business, sites that were not registered correctly, etc. |
 - Indicated with a "green" icon which signals that it is safe to submit information and make purchases at these sites. The site was identified as an organization conducting business located at a real address and passed all 54 verification tests. |
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