MTV Urge - The challenge to iTunes music store?

MTV may be the new kid on the music subscription block, but it’s no stranger to the digital music industry. Indeed, the company has many years of experience under its belt, and it certainly shows in Urge. The service is easy to use, visually appealing, and chock-full of content, and it has a decided advantage as the default music source in Windows Media Player (WMP). Best of all, Urge offers plenty of fun, simple ways to discover new music.

But still, iTunes is the benchmark against which all music services are judged, so judge we must. MTV has sucessfully defined cool in the music space for the last quarter century. Even Apple can not define cool the way MTV does. 

Now let me see the good of MTV Urge music store. MTV Urge is seamlessly integrated into the powerful Windows Media Player 11, which makes quick work of searching the music service’s 2-million-plus song catalog. It’s a pleasure to use the service to discover new music, thanks to its gorgeous graphical interface and plethora of hand-programmed content, such as playlists and radio stations.

With these goods. is it enough to go aginst iTunes music store? Going up against Apple’s iTunes/iPod online music empire is a colossal challenge for any competitor. That’s true even for the most powerful software company on the planet, and one of the most venerable brands in music. Urge is tightly integrated with Microsoft’s new Windows Media Player 11 beta software, though you can browse other online music stores through the Windows software and choose not to install Urge. This is extremely expand the market for Urge. I think it is a challenge to iTunes music store! 

Related links:

How to convert iTunes music to Zunes?